Fitur Madrid 2026

FITUR Madrid 2026: A Key Event for Global Tourism

From Wednesday, January 21st to 25th, 2026, Madrid will host the 46th edition of FITUR, one of the most prestigious international trade fairs dedicated to the tourism industry. The event, held at the IFEMA exhibition center, represents a unique opportunity for industry professionals and travel enthusiasts from all over the globe to connect and explore new horizons.

Ancient & Recent at FITUR Madrid twenty-twenty-six: Innovation in the Heart of Rome

After the extraordinary success achieved in recent years by Circus Maximus GO — the first project to integrate cultural gamification with a virtual chariot race — Ancient & Recent is proud to present the evolution of its technological offerings at FITUR twenty-twenty-six.

Our flagship product is Colosseum World, an immersive AI-powered audio guide application that serves as the perfect smartphone-based alternative to a traditional guide. It is the most up-to-date guide for the archaeological park ever created: currently available in eight languages and soon to be expanded to twelve, it provides not only detailed explanations of the Colosseum but also covers the Imperial Forums, the Circus Maximus, and the Travertine Arch. The project boasts an integrated physical and digital mapping system, designed to lead visitors through the most evocative landscapes of the Park.

Following the success of the Circus Maximus, we are also thrilled to include among our leading products the Virtual Reality experience dedicated to the Vatican Museums. This unique immersive journey in five scenes allows visitors to discover the pontifical treasures with unprecedented depth.

Completing our offer are the tours in electric and ecological luxury eight-seater Golf Carts, the most comfortable and elegant way to explore the most intimate and suggestive corners of the Eternal City.